Most people have struggled with either their weight or their diet. They have been told that a combination of diet and exercise is the key to a healthy life. Salads are one of the diets that people jump on to lose weight. While salads are large in size, people often remain hungry after finishing an entire salad. On the other hand, salads are low in calories. Cutting calories is essential to losing weight. Unfortunately, salads are often monotonous in their similarity and often simply don’t taste good. This trend has been bucked by the popular salad bar called Sweetgreen.
Sweetgreen was founded by 3 Georgetown students and began in the Washington, D.C. area. The first restaurant opened a few blocks north of the Tech Insider location. People quickly became curious about the lunchtime line that always stretches out the door. The mystery around the popularity of this chain was dispelled with the development of their app. This allows people to skip the line and pick their own diverse mix of lettuce, tangy dressing, and flavorful cheese crumbles. This chain has been set apart because the food is healthy, delicious, and priced fairly. The most important factor if that people feel full once done eating it.
Since its inception in 2007, the chain has grown to 40 different locations from New York to California. The once small chain is now a national sensation. Furthermore, the company has stayed true to its mission of healthy and flavorful food at a reasonable price.
One of the men behind this mission is Nathaniel Ru. Ru noticed that he had a problem while studying at Georgetown. His studies were demanding and he needed to eat quickly. Unfortunately, the healthy options at Georgetown were neither fast nor cheap. On a student budget, this was a major problem. Ru partnered with two of his classmates to start Sweetgreen. His mission from day 1 was to feed people better food. Better includes cheaper, healthier, and faster. Combined with novel technology and keeping the corporate office connected to the people, the company has taken off. Despite the success, the Georgetown graduates have remained grounded. All three of the students are the children of first-generation immigrants. They are constantly reminded of the hard work it has taken to get to this point and do not intend to rest on their laurels. They will continue to fight for healthier food options for all.